Tuesday, November 17, 2009
Gender of Audience Building
1. If a Study on "Gender of Audience Building was done today, our group believes that a lot of the results would be the same. Most of the coverage and promotion for women's sports is done through sex appeal and what some people may consider exploitation. For Example - Many female athletes do advertisements for Bras, or sporting gear while wearing minimal clothing. Also in many advertisements where women athletes are involved, it is hard to tell what the product being advertised actually is. Another time that women athletics actually are put in the spot light, is when women do things that are "unlady-like", and cause a major upset- For example- Soccer Player from New Mexico State
2. Based on the study, audiences can be constructed to reflect growth of girls and women in sport by showing and promoting more of the games and players. Having a better build up to the games, having better coverage of the athletes, and focusing more on the women's teams.
Sarah Miller
Ashley Regan
Adam Solomon
Carl Fowler
Chris Hoepner
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I agree on this analysis. Women are more prone to promote brands based on sex appeal, not so much for the product, but more so to attract attention to that athlete. It is sad that women athletes gain popularity more so through sex appeal than the talent they have in a sport and the hardwork they endured to be as successful as they are.
ReplyDeleteAt times I feel as though they have the choice to reject the ad and make it more about the product, but at the same time if they want to be recognized how do they do it otherwise?
If women's sports were more publicized and thier accomplishments were show, athletes would gain more respect through thier talent and accomplishments; however, there are not many sport stations or web sites that even recognize women's achievements in sports. Not until something extreme and disrepectful occurs.
What do you think it will take to bring about the kind of changes that were suggested in the article on the Audience of Gender Building? What needs to happen in order for the television coverage to reflect the dramatic growth that has occurred in participation of girls and women in sport?
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